With the goal to grow both “playing” as well as “paying” audiences for their mobile game Arena of Valor, Garena looked to re-engage inactive app users. To achieve this, they leveraged Glispa's own in-house programmatic and creative technology as well as expertise.
Learn how we helped Garena:
- Significantly improve the Cost per App Open (CPO) of their ads
- Gain complete transparency and control over strategies and traffic
- Optimize ads for performance with help of manual A/B testing and automated algorithms