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How to Drive mCommerce Sales in SEA during the Shopping Holidays

After holiday shoppers shuttered sales records at Nov. 11, prepare your app strategy for the next major shopping holidays. To help, Glispa analyzed app user data from this year’s 11.11 sales in Southeast Asia to provide purchasing behavior and market trend insights.

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Estimate the increased competition in the m-commerce market.

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Learn about purchase behavior trends on apps.

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Spot the markets that are particularly competitive or active in-app purchases.

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Consider four learnings to lift your sales during the next shopping holiday.

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